How To Create a Video Without Sound to Stand Out
With the increasing accessibility and rising consumption of social media, the way digital content is received has changed. While many people rely on audio in video to convey messaging, many consumers digest their digital content with the sound off. This is where silent video comes into play and can act as a powerful tool for small businesses looking to market their products.
What is Silent Video?
A silent video is exactly that, a video with no sound needed to receive the messaging associated with it. There are a number of reasons why consumers are watching silent videos on their social media feeds, such as not wanting to disturb others or while scrolling in public. In fact, 85 percent of videos on social media are watched with the sound off. This means that if you can optimize the use of silent videos, your content has a higher chance of being viewed and digested by your target audience.
How to Create a Silent Video
A silent video requires a few more qualities than simply no sound. In order to execute a silent video successfully, there are a few ways that you can optimize its production. The following are just a few things that will make your silent video more enjoyable to your viewers:
- Minimize the music – although music can be a powerful tool in conveying meaning during a traditional video, it should not be relied upon in a silent video. A silent video should be able to convey meaning without the use of emotion forming music. It is important not to rely on music to convey your key message in a video, as many users are likely watching with the audio off.
- Include closed captioning – adding closed captioning to your video will increase the accessibility of your content for those who might be hard of hearing or who simply chose to watch your content with the sound off. By including a way for your audience to read your messaging while watching the video, you will increase the number of people who are likely to engage.
- Show more than you say – although it is easy to get caught up in catchy phrases and storytelling in a professional video, showing your audience what you want to convey is often more strategic. Consumers are likely to respond better to a video where the main message is portrayed through visual imagery, rather than through words. Strong visuals in your video will go a long way in getting your audience’s attention and keeping it, while ensuring they remember your messaging when the video is over.
Silent video is continuing to gain traction as research shows the popularity of audio-off content consumption. It is important from a marketing standpoint that businesses are tailoring the production of their content to the needs and wants of their customers. Knowing that many audiences are digesting information online without utilizing sound, you might want to consider the ways in which you can implement silent video in your marketing practices. By understanding the different ways that you can create a silent video successfully, you will be able to reach a broader audience with more intention through video production.
